I have had the chance to work with some amazing people in the beverage industry. One of the most talented people I have met is Paul Morstad… the artist who created the artwork for the majority of the brand’s visual identity and wine labels for the hatch, in West Kelowna, BC. Paul is one of those people who sees the world through a different lens, with a view that you wish you could catch just a glimpse of, if only for a moment. A small sample of things Paul loves are banjos, painting on vintage maps, history, and birds. His work makes me think of the following quote:
“What we learn with pleasure we never forget.” – Alfred Mercier
Cool Fact: Paul’s sister Julie is also a highly accomplished artist. In fact, I had her book “Milk Teeth” years before I ever had the opportunity to work with Paul. Her skills are equally impressive, with a flair for the unique. See her work here: http://www.juliemorstad.com/
I love being inspired by artists like Paul, as his style of creation can bridge many mediums. Working with his art to help tell stories in the BC wine industry was a crazy adventure, as layers of story were peeled away revealing years of history and connection. I hope you will check out his work on the many different labels at the hatch, and listen to some of the stories about why the art is so important to the winery. Of course the art doesn’t stop on the outside of the bottle… the wine has been racking up awards since before the winery doors open, thanks largely in part to Jason Parkes and his Jason Parkes Customs crew.
So buy some wine, check out some art, and listen to some wild stories that connect it all together. Both Paul and his sister Julie are true gems of the BC art scene, and are also well worth exploring. You can see Paul’s work over at his website here: http://www.paulmorstad.com/